Pillsbury, the king of ready-to-bake cookies, is now selling ready-to-bake brownies, too.
Called Pillsbury Place & Bake Brownies, the refrigerated product comes in three flavors: chocolate fudge, marshmallow, and peanut butter chip. A photo on the Pillsbury website shows the brownies baked in cupcake liners.
The news raises a question for fans of the 70-year-old Pillsbury Bake-Off Contest: Will the brownies be eligible ingredients in the next Bake-Off? In the most recent contests, Pillsbury has required participants to incorporate a Pillsbury refrigerated dough product into their recipes.
In some of the most creative Bake-Off recipes over the years, home cooks have repurposed the dough products. Pillsbury's refrigerated cookie dough, for instance, has been used to make cupcakes, coffee cake, pancakes, waffles, muffins, and crepes. There’s no telling what Bake-Off contestants might do with brownie dough.
For more information about the Pillsbury Bake-Off Contest, read Smart Cookies: How Home Cooks Became Finalists in the Pillsbury Bake-Off® Contest, available in paperback on Amazon.com, BarnesandNoble.com, and other booksellers’ websites. The ebook is available only in a Kindle edition.